LyftUp | Bikeshare Partnership

In January 2020, Lyft partnered with LeBron James and Uninterrupted to donate thousands of bikeshare memberships to young people across the country. The partnership kicked off with an event in which LeBron surprised some lucky teens at a YMCA in Harlem. My responsibilities as a producer for the event video were payment for production partners, processing the music license, creating b-roll for press, and managing internal and external approvals to execute the video within 24 hours.

Role: Producer

Lyft Creative Lead: Michael Baca / Executive Producer: Alex Spahr / Agency: Smooch NYC