Vancouver Launch | OOH

In September 2019, I produced the photos for the OOH campaign for Lyft’s Vancouver launch. My responsibilities included talent scouting, payment, location scouting, clearance, transportation, managing on-set operations, and managing internal and external reviews all within a 1 week production window. Lyft finally launched in Vancouver on January 24, 2020.

Role: Producer

Lyft Creative Lead: Joey Manin / Vancouver Local Team: Whitney Bell and Jaclyn Cummings / Agency: McGarrah Jesse / Executive Producer: Alex Spahr / Digital Technician: Kyle Gibson / Retoucher: Erik Pawassar