When We Strava was a 5 video commercial campaign in April 2023 to promote US brand awareness for Strava. I led creative production as the producer for this project, tracking timeline, budget, creative resourcing, managing creative production, and vendor management. We partnered with SEED Media Arts for creative and execution. This was the first project that featured creative where we used Strava as a verb, as well as Strava’s first time working with a music production company that composed a unique track for a campaign.
Role: Producer
Deliverables: 5 x 00:15, 00:06 videos
Featured Talent: Pattie Gonia / Production Company: SEED Media Arts / Director: Greg Popp / Executive Producer: Kip Christiansen / Music and Sound: Yessian / Producer: Melissa Reni / VP of Brand and Creative Director: David Chriswick / Art Director: Zoe Arrieta / Lead Copywriter: Alex Kurt / Copywriters: Eddie Carrillo and Sarah Rhodes / Supporting Creative (Music): Michelle Turpin / Creative Production Design: Soyary Sunthorn