SKILLS
Production schedules, on-set operations, budget management, talent procurement and clearance, music licensing, and relationship management
JIRA, Wrike, Basecamp, Asana, Marketo, Google Drive, Microsoft Office, 10k Feet, Illustrator, Dreamweaver, Photoshop, InDesign, Wordpress, Squarespace, Mailchimp.
Bonus! Comedy writing, improv, and acting.
EDUCATION
San Francisco State University | Bachelor of Arts in Industrial Arts, 2010
Activities: Design and Industry, [x]press magazine, Pilipino American Collegiate Endeavor
EXPERIENCE
Strava / Senior Marketing Operations Manager (Contract)
JULY 2022 - PRESENT
Previously: Senior Creative Operations Manager (Contract)
Optimize and lead workflow processes for one of the largest brand and marketing campaigns of the year. Collaborate with cross functional teams to develop streamlined operations to meet challenging objectives. Create timelines and track milestones, define scope and budget for all projects. In addition to providing creative operations support, also drives production as senior producer for global brand and marketing initiatives.
PicsArt / Senior Creative Producer (Full-time)
MARCH 2021 - MAY 2022
Managed end-to-end photo, video, and animation production for all digital channels: email, app, content for campaigns, social, and OOH. Provided direction for creative development and production. Created and tracked budget and production milestones. Worked side by side with legal and procurement teams for drafting contracts, onboarding vendors, talent clearance, rights and licensing. Constantly searched for ways to increase efficiency on the team: created processes, and server folder structures on ingesting and storing our digital assets and successfully launched Brandfolder and Frame.io as the main cross-functional team collaboration tools.
Apple / Content Producer (Contract)
JUNE 2020 - MARCH 2021
Produced video content for Apple’s Marketing and Communications department for broadcast, in-store, and events (WWDC and product launch announcements). Managed production with video, business affairs, localization, interactive, marketing production, product, and brand teams to execute against aggressive timelines and competing priorities.
Lyft / Producer (Full-time)
JUNE 2019 - MAY 2020, SAN FRANCISCO
Drove production for Lyft’s creative team (pre-production, talent outreach, production, editing, and post-production). Throughout the production process, assessed risk, and flagged any issues that needed new solutions before moving forward. Managed legal issues for contracts, licensing, and talent clearance. Created and managed budget, and production schedules. Held regular meetings to drive against milestone objectives, resolving blockers that impede project progress. Produced against brand strategy, content calendar, and managed strategic initiatives to improve production team impact. Projects span video, animation, and photo.
LinkedIn / Project Manager, Global Integrated Marketing (Contract)
JANUARY 2019 - JUNE 2019, SAN FRANCISCO
Managed work streams across social, consumer editorial integrated marketing, and media strategy teams while collaborating with many cross-functional teams: creative studio, brand, editorial, finance, and external agencies. Managed production schedules, financial forecasting, and budget (both across the department and per team vertical). Measured impact of initiatives from qualitative and quantitative perspectives and kept the reports updated and ready to share. Accounted for complete project scope from concept to execution. Projects span social campaigns (mainly for podcast Hello Monday - S1), internal corporate communications, and brand.
Twitter / Project Manager, #Studio (Contract)
OCTOBER 2017 - JANUARY 2019, SAN FRANCISCO
Supported digital OOH campaigns, global events, design, and emoji projects. Collaborated with many cross-functional teams: consumer marketing, global brand marketing, global events marketing, engineering, product, design, legal, finance and external creative agencies. Managed production schedules, budgets, financial forecast, staff resourcing, accounted for complete project scope from concept to execution as well as manage vendor relationships. Regularly held meetings to sync and stay on track of goals, kept next steps clear, and worked through any process blockers. Also established regular activities that built up team culture.
Sustainable Brands / Design Manager
JANUARY 2017 - OCTOBER 2017, SAN FRANCISCO
Managed all stages of the design production and management process for internal and outward-facing materials, specifically corporate branding, conference theme creation, and event design. Design was focused on communicating sustainability data and reports to drive change. Works closely with design agencies to form production timelines, deliverables and manages design freelancers and interns. Supported management team with proactive solutions, distributed learnings and information to continue improving and developing ways for design to support marketing initiatives.
Previous Position: Web/Graphic Design Coordinator
SEPTEMBER 2013 - JANUARY 2017, SAN FRANCISCO
Associated Students Inc, SFSU / Senior Graphic Designer
AUGUST 2012 - SEPTEMBER 2013, SAN FRANCISCO
Oversee completion and direction of all graphic design projects, work with the marketing team to conceptualize and execute campaign strategies for the Associated Students Inc. organization. Supported marketing team by communicating effectively, and addressing production problems and quickly solving them.
Previous Position: Lead Graphic Designer
AUGUST 2011 - AUGUST 2012, SAN FRANCISCO
Freelance / Graphic Designer
MAY 2010 - AUGUST 2012
Worked with various independent artists, photographers, and small businesses, including a local SF photography magazine, Moholy Ground (last publication February 2012). Projects spanned print design: magazines, books, and marketing materials