Year in Sport is Strava’s year-end data report for its users activity highlights. I led the work stream as a creative operations manager to create the Year in Sport 2022 press page website, previously a PDF report, that included: responsive design, localized data, and sharable graphs all built on a standard template. To complete this project I worked with internal xfn partners: data analyst, copy writers, brand designers, campaign managers, and also an external creative and execution partner, Hello Monday. This project was hugely impactful with over 1 billion impressions, 147 headline mentions, and 60 top tier outlet placements.
Role: Creative Operations Manager
Deliverables: web page localized (copy and data) in 14 languages
Launch project here
