Picsart | Unboring Boring Campaign

Picsart, we went through a big brand refresh that led to a shift in our business needs to focus on small businesses and prosumers. In response to this shift, the brand creative team pitched an idea for a brand awareness campaign for early 2022: Unboring Boring. As senior creative producer, I worked closely with the creative team and sourced production companies, created and led a tight pre-pro plan but most importantly, I led the concept production phase to gain buy-in from our internal marketing team. Navigating this territory is second-nature to me and I was able to turn our team's enthusiasm for the concept into pushing the internal cross-functional teams together to develop a plan to execute. The Unboring Boring campaign was one of our biggest brand investments and it was only possible with getting leadership excited and engaged with our concept.

Role: Senior Creative Producer

Director: Jordan Bahat / Production Company: Quality Meats Creative / Creative Director: Shachar Aylon / Art Director: Kevin Peth / Copywriter: Hunter Somerville